A clear majority - 66% see social sign-in, accessing a site by using their Facebook, Google, Twitter, or other account, as an attractive alternative.

The survey shows stark behavior differences between the respondents favoring social sign-in (“fans”) and those who prefer traditional methods (“critics”).

• 21% of the social sign-in fans planned to spend more money during the 2010 holiday season, compared to only 16% of the critics
• 39% of the social sign-in fans planned to do more of their shopping online than last year, compared to only 25% of the critics
• 25% of the social sign-in fans use social networks to influence others or make purchase decisions, compared to only 13% of the critics
• 35% of the social sign-in fans admit to making a purchase based on a positive social network post, compared to only 16% of the critics

Interesting survey results from Janrain about attitudes to 'social sign-in'.

I strongly suspect that there is something of David White's 'residents' vs 'visitors' divide in the 'fans' vs 'critics' reported here.

The direct implication is on commerce-related websites but I wonder if there are similar implications for education and government in the way that they make use of social sign-in?

PS. The figures appear to be quite high from a UK perspective, which perhaps hints at a different attitude to social sign-in in the US?